Student Marketing Assistant - Social Media
The Student Marketing Assistant – Social Media, under the supervision of the Communications Specialist, helps to develop creative and engaging content to execute across all social media platforms that help strengthen brand presence and support the operations and activities of University Housing.
II. Position Duties
General:
• Collaborate with a creative team that includes student and full-time Communications & Marketing staff to strategize creative marketing solutions, create promotional and educational content, and execute marketing campaigns.
• Research new avenues for promotion and storytelling and brainstorm unique ways to create buzz about University Housing programs, services, and the on-campus residential experience.
• Cover University Housing events, programs, and outreach initiatives for social media stories and posts via photos, videos, student interviews, and written content that may also be repurposed and published on the University Housing website.
Specialized to Position:
• Strategize, craft, and post creative and engaging University Housing social media content.
o This includes reels, video trends, student interviews, on-camera appearances, etc.
• Assist with managing and updating the editorial social media calendar.
• Stay up to date on social media best practices and current trends to maintain relevant and engaging content.
• Input data from social media analytics and draw insights from data for a better understanding of content strategy.
• Comfortable appearing on camera as on-screen talent for platforms such as Instagram Reels, TikTok, YouTube Shorts, and other media channels, with the ability to engage and connect with audiences visually.
• Accept other duties and responsibilities as assigned.
III. Knowledge, Skills and Experience Required
• Strong writing and communication skills.
• Self-motivated and good at taking initiative to develop ideas.
• Strong interpersonal skills to conduct interviews and obtain original content.
• Experience utilizing smartphones to capture photos and short videos appropriate for social media.
• Understanding of marketing and communications principles (this could be obtained through coursework or class projects).
• Experience and understanding managing social media platforms, including Facebook, TikTok, Instagram, and YouTube.
• Experience or working knowledge of Adobe Creative Suite is preferred, but not required.
IV. Training/Learning Goals
• Strategic Planning: Learn how to apply social media to a larger, multi- channel marketing campaign.
• Content Creation: Conceptualize, craft, and post timely and relevant social media content.
• Research and Analysis: Analyze social media metrics to determine potential future opportunities for strategy and content development.
• Teamwork and Collaboration: Work in a highly collaborative environment where communication and collaboration are a must.
V. Physical Requirements
• Most work will be accomplished in a typical office setting but will include frequent visits to various University Housing and campus locations.
• Nights and weekends may be required.
VI. Working Environment
• The Student Marketing Assistant - Social Media works closely with the Communications Specialist and other Communications & Marketing staff to ensure project workflow, meet deadlines, and produce quality work.
• Must be able to work a minimum of 10 hours per week.
• Must have scheduling flexibility to be available for University Housing events and programs that can occur either during typical work hours of 8
a.m. - 5 p.m., and evening and weekend hours.
• Day-to-day work requires the ability to organize and coordinate multiple projects, while working individually and with a team.
To Apply:
Complete the application process, AND email your resume and 3 social media samples to travist@illinois.edu